TY  - BOOK
AU  - Wells, William.
AU  - Moriarty, Sandra,
AU  - Burnett, John,
TI  - Advertising: Principles and practice 
SN  - 9788131714140
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - RETAIL
ER  -