TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A,
TI  - Business market management: Understanding, creating and delivering value 
SN  - 9788131708064
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - BUSINESS MARKET MANAGEMENT
ER  -