Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
By Frank R Kardes. 
 - 2nd. 
 - New Delhi :  Pentice-Hall,  2009. 
 - 457p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788120322219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>CONSUMER BEHAVIOR, MANAGERIAL DECISION.
<br/><br/><label>Dewey Class. No.: </label>658.832  / KAR