TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 9788120322219
U1  - 658.832 
PY  - 2009///
CY  - New Delhi
PB  - Pentice-Hall
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR, MANAGERIAL DECISION
UR  - http://www.worldcat.org/oclc/249103011
ER  -