Chaturvedi [Et Al]. <br/><br/>
Managing innovation and new product development / 
By Chaturvedi [Et Al]. 
 - 1st Ed. 
 - New Delhi :  PHI,  2009. 
 - 271p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.575  / CHA