Govindarajan, M. <br/><br/>
Marketing management :  Concepts, cases, challenges and trends / 
By M Govindarajan. 
 - 2nd ed. 
 - New Delhi :  PHI Learning,  2009. 
 - 312p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>MARKETING MANAGEMENT.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV