TY  - BOOK
AU  - Govindarajan, M.
TI  - Marketing management: Concepts, cases, challenges and trends 
SN  - 9788120332591
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -