Witzel, Morgen. <br/><br/>
Tata :  The evaluation of a corporate brand / 
By Morgen Witzel. 
 - 1st Ed. 
 - New Delhi :  Penguin Books,  2010. 
 - 222p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780670084067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>EVOLUTION-CORPORATE BRAND, TATA.
<br/><br/><label>Dewey Class. No.: </label>659.2  / WIT