TY  - BOOK
AU  - Witzel, Morgen.
TI  - Tata: The evaluation of a corporate brand 
SN  - 9780670084067
U1  - 659.2 
PY  - 2010///
CY  - New Delhi
PB  - Penguin Books
KW  - MANAGEMENT
KW  - EVOLUTION-CORPORATE BRAND, TATA
ER  -