TY  - BOOK
AU  - Tybout, Alice M & Calder, Bobby J,
TI  - Kellogg on marketing: The marketing faculty of the Kellogg School of Management
SN  - 9780470580141
U1  - 658.8 
PY  - 2010///
CY  - Hoboken
PB  - John Wiley
KW  - MANAGEMENT
KW  - KELLOGG - MARKETING, TYBOUT, ALICE M, CALDER, BOBBY J., KELLOGG SCHOOL OF MANAGEMENT
ER  -