Zikmund, William G. <br/><br/>
Customer relationship management :  Integrating marketing strategy and information technology / 
By William G. Zikmund, Raymond Mcleod and Faye W. Gilbert. 
 - 1st Ed. 
 - New delhi :  Wiley IndiPvt. Ltd.,  2010. 
 - 179p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788126528059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>CUSTOMER RELATIONSHIP MANAGEMENT, INTEGRATING MARKETING STRATEGY -INFORMATION TECHNOLOGY.
<br/><br/><label>Dewey Class. No.: </label>658.84  / ZIK