TY  - BOOK
AU  - Zikmund, William G.
AU  - Mcleod, Raymond,
AU  - Gilbert, Faye W,
TI  - Customer relationship management: Integrating marketing strategy and information technology 
SN  - 9788126528059
U1  - 658.84 
PY  - 2010///
CY  - New delhi
PB  - Wiley IndiPvt. Ltd.
KW  - MANAGEMENT
KW  - CUSTOMER RELATIONSHIP MANAGEMENT, INTEGRATING MARKETING STRATEGY -INFORMATION TECHNOLOGY
ER  -