Keegan, Warren J. <br/><br/>
Global marketing management / 
By Warren J Keegan, Naval K Bhargava. 
 - 7th ed. 
 - New Delhi :  Pearson Education,  2011. 
 - 670p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>GLOBAL MANAGEMENT.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE