TY  - BOOK
AU  - Keegan, Warren J.
AU  - Bhargava, Naval K,
TI  - Global marketing management
SN  - 9788131730911
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - GLOBAL MANAGEMENT
ER  -