Saxena, Rajan. <br/><br/>
Marketing management / 
By Rajan Saxena. 
 - 4th ed. 
 - New Delhi :  Mc Graw Hill,  2010. 
 - 883p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>MARKETING MANAGEMENT.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX