Menon, Arpita. <br/><br/>
Media planning and buying :  principles and practice in the Indian context / 
By Arpita Menon. 
 - 12. 
 - Noida :  McGraw Hill,  2019. 
 - 345p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780070147607 
<br/><br/><label>Dewey Class. No.: </label>070.4023  / MEN