Fisk, Raymond P. <br/><br/>
Interactive services marketing / 
By Raymond P Fisk. 
 - 3rd. 
 - Boston :  Houghton Mifflin Company,  2008. 
 - 276p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8  / INT