bearden, william O. <br/><br/>
Handbook of marketing scales :  multi-item measures for marketing and consumer Behavior research / 
By william O bearden, Nester william R and Kelly L Haws. 
 - 3rd ed. 
 - New Delhi :  SAGE Publications, 2011,  2011. 
 - 603p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Dewey Class. No.: </label>658.83