TY  - BOOK
AU  - bearden, william O.
AU  - Nester william R,
AU  - Haws, Kelly L,
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer Behavior research 
SN  - 9781412980180
U1  - 658.83 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications, 2011
ER  -