Belch, George E. <br/><br/>
Advertising and promotion an integrated marketing communications perspective / 
By George E Belch. 
 - 1st Ed. 
 - New Yourk :  Mc Graw Hill,  2010. 
 - 1075p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>659.1	  / BEL