Keller, Kevin Lane. <br/><br/>
Strategic brand managment / 
By Kevin Lane Keller. 
 - 3 Ed. 
 - New Delhi :  Pearson Education,  2011. 
 - 695p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>POLITICAL SCIENCE.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>327.101	  / KEL