Baran, Roger J. <br/><br/>
CRM the foundation of contemporary marketing strategy / 
By Roger J. Baran. 
 - 1st Ed. 
 - New Delhi :  Routledge,  2013. 
 - 393p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR