KRIPPENDORFF, Klaus. <br/><br/>
Content analysis an introduction to its methodology / 
By Klaus KRIPPENDORFF. 
 - 3rd Ed. 
 - New Delhi :  Sage Publication,  2013. 
 - 441p. ;  00 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>RETAIL.
<br/><br/><label>Dewey Class. No.: </label>001.51	  / KRI