Sheth, J N. <br/><br/>
Legends in Marketing / 
By J N Sheth. 
 - 1st Ed. 
 - New Delhi :  Sage,  2010. 
 - xii, 284 p.v.<1>. ;  00 cm. 
<br/><br/><label>Dewey Class. No.: </label>658.80092  / SHE