Jain, J N. <br/><br/>
Modern marketing of services :  Principles and Techniques / 
By J N Jain, P P Singh and S K BHATIA. 
 - 1st Ed. 
 - New Delhi :  Regal Publication,  2007. 
 - 457pp.p.p. ;  00 cm. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI