TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary jo; Gremler, Dwayne D. & Pandit, Ajay
TI  - Services Marketing 
SN  - 9789353160777
U1  - 658.8 
PY  - 2023///
CY  - New Delhi
PB  - McGraw Hill 
KW  - Commerce
ER  -