TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary,
AU  - Agnihotri, Prafulla,
AU  - Balasubramanian, Sridhar
TI  - Principles of marketing 
SN  - 9789357055215
U1  - 658 
PY  - 2023///
CY  - Noida
PB  - Pearson IndiEducation Services Pvt Ltd
KW  - Management
ER  -