TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P. and McCarthy, Jerome E.
TI  - Basic Marketing
SN  - 9781259060762
U1  - 658.822 
PY  - 2014///
CY  - Chennai
PB  - McGrawHill Education India
KW  - Commerce
ER  -