Kotler, Philip <br/><br/>
Principles of marketing 

 - 15th ed. 
 - New Delhi	  Pearson Education	2  016 
 -  732p. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label>--MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658	  / KOT