Moriarty, Sandra <br/><br/>
Advertising and IMC  Principles and Practice 

 - 10 ed. 
 - Essex  Pearson Education Limited  2015 
 - 669p.  Y 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR  / MOR