TY  - BOOK
AU  - Loudon, David L
AU  - Bitta, Albert J Della
TI  - Consumer Behavior: Concepts and Applications
SN  - 9780070473812
U1  - 658.8342 
PY  - 1993///
CY  - Chennai
PB  - McGraw Hill Education (India) Private
KW  - MANAGEMENT
ER  -