Heding, Tilde. <br/><br/>
Brand management :  Research, theory and practice / 
By Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre. 
 - 1st Ed. 
 - New York :  Routledge,  2009. 
 - 267p. ;  00 cm. 
<br/><br/><label>ISBN: </label>9780415443272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT.<br/>BRAND MANAGEMENT, RESEARCH.
<br/><br/><label>Dewey Class. No.: </label>658.827  / HED