TY  - BOOK
AU  - Heding, Tilde.
AU  - Knudtzen, Charlotte F,
AU  - Bjerre, Mogens,
TI  - Brand management: Research, theory and practice 
SN  - 9780415443272
U1  - 658.827 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - MANAGEMENT
KW  - BRAND MANAGEMENT, RESEARCH
ER  -