TY  - BOOK
AU  - Michael J Houston,
AU  - Loken, Barbara , Ahluwalia, Rohini and Houston, Michael J,
TI  - Brands and brand management: contemporary research perspectives
T2  - Marketing and consumer psychology series
SN  - 9781841697598
U1  - 658.827 
PY  - 2010///
CY  - Landon and New Yourk
PB  - Routledge Taylor& Francis Group
KW  - MANAGEMENT
KW  - BRAND MANAGEMENT, RESEARCH PERSPECTIVES
UR  - http://www.worldcat.org/oclc/377831982
ER  -