Neves, Marcos Fava.

Marketing methods to improve company strategy : Applied tools and frameworks to improve a companys competitiveness using a network approach / By Marcos Fava Neves, Luciano Thomé e Castro and Matheus Alberto Cônsoli. - 1st Ed. - New York : Routledge, 2009. - 127p. ; 00 cm.

9780415873758


MANAGEMENT.
MARKETING METHODS-OMPANY STRATEGY.

658.802 / MAR