TY  - BOOK
AU  - Neves, Marcos Fava.
AU  - Castro, Luciano Thomé e,
AU  - Cônsoli, Matheus Alberto,
TI  - Marketing methods to improve company strategy: Applied tools and frameworks to improve a companys competitiveness using a network approach 
SN  - 9780415873758
U1  - 658.802 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - MANAGEMENT
KW  - MARKETING METHODS-OMPANY STRATEGY
UR  - http://www.worldcat.org/oclc/428895776
ER  -