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161.
Marketing research : An applied orientation / By Naresh K Malhotra, Satyabhushan Dash. by
Edition: 7th.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2020
Availability: Items available for loan: P.D.U. Central Library (3)Call number: 658.83 MAL, ... Not available: P.D.U. Central Library: Checked out (1).

162.
Advertising & imc principales and practice / By Sandra Moriarty, Nancy D Mitchell and William D Wells. by
Edition: 9th ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2018
Availability: Items available for loan: P.D.U. Central Library (10)Call number: 659.1 MOR, ...

163.
Strategic brand management : Building, measuring, and managing brand equity / By Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob. by
Edition: 4 ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2019
Availability: Items available for loan: P.D.U. Central Library (9)Call number: 658.827 KEL, ...

164.
Marketing management / By Philip Kotler, K L Keller. by
Edition: 15th ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2016
Availability: Items available for loan: P.D.U. Central Library (15)Call number: 658.8 KOT, ... Not available: P.D.U. Central Library: Checked out (2).

165.
Marketing management : Indian cases / By Prachi Gupta, Ashita Aggarwal and H ; Jacob Majra. by
Edition: 1st Ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2016
Availability: Items available for loan: P.D.U. Central Library (17)Call number: 658.8 GUP, ...

166.
Principles of marketing / By Philip Kotler, Gary Armstrong and Prafulla Agnihotri. by
Edition: 17th.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson IndiEducation Services Pvt Ltd, 2018
Availability: Items available for loan: P.D.U. Central Library (16)Call number: 658 KOT, ... Not available: P.D.U. Central Library: Checked out (2).

167.
Organizational behavior / By P Stephen Robbin, A Timthy Judge and Neharika Vohra. by
Edition: 7th ed.
Material type: Text Text; Format: large print
Publication details: Noida : Peason, 2019
Availability: Items available for loan: P.D.U. Central Library (13)Call number: 658.3 ROB, ...

168.
Optimization in operations research / By Rardin Ronald L. by
Edition: 2nd.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2019
Availability: Items available for loan: P.D.U. Central Library (2)Call number: 658.4034 RAR, ...

169.
The Power of People : Learn How Successful Organizations Use Workforce Analytics to Improve Business Performance / By Nigel Guenole, Jonathan Ferrar and Sheri Feinzig. by
Edition: 1st Ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2020
Availability: Items available for loan: P.D.U. Central Library (8)Call number: 658.3152 GUE, ...

170.
Retailing management / By Michael Levy, Barton A Weitz and Ajay Pandit. by
Edition: 8th.
Material type: Text Text; Format: large print
Publication details: Chennai : McGraw Hill Education (India) Private, 2019
Availability: Items available for loan: P.D.U. Central Library (4)Call number: 658.87 LEV, ...

171.
Customer relationship management : Emerging concepts, tools and applications / By Jagdish N (et al ) Sheth. by
Edition: 1st Ed.
Material type: Text Text; Format: large print
Publication details: chennai : McGraw Hill Education, 2019
Availability: Items available for loan: P.D.U. Central Library (8)Call number: 658.8 CUS, ... Not available: P.D.U. Central Library: Checked out (1).

172.
Operations research : An introduction / By Hamdy A Taha. by
Edition: 10th.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2020
Availability: Items available for loan: P.D.U. Central Library (14)Call number: 658 TAH, ...

173.
BUSINESS RESEARCH METHODS / By DONALD R COOPER, SCHINDLER PAMELA S and SHARMA JK. by
Edition: 12th ed.
Material type: Text Text; Format: large print
Publication details: CHENNAI : McGraw Hill Education, 2019
Availability: Items available for loan: P.D.U. Central Library (12)Call number: 658.0072 COO, ... Not available: P.D.U. Central Library: Checked out (1).

174.
Managing hotels and restaurants / By Jagmohan Negi. by
Edition: 1st Ed.
Material type: Text Text; Format: large print
Publication details: New Delhi : Authorspress, 2012
Availability: Items available for loan: P.D.U. Central Library (5)Call number: 647.94068 NEG, ...

175.
Human resource management in hospitality / By Malay Biswas. by
Edition: 1.
Material type: Text Text; Format: large print
Publication details: New Delhi : Oxford University Press, 2015
Availability: Items available for loan: P.D.U. Central Library (5)Call number: 647.95068 BIS, ...

176.
Business Analytics / By James Evans. by
Edition: 2nd.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2018
Availability: Items available for loan: P.D.U. Central Library (2)Call number: 658.834 EVA, ...

177.
Business communication today / By Courtland L Bovée, John V Thill and Roshan Lal Raina. by
Edition: 1st Ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2019
Availability: Items available for loan: P.D.U. Central Library (6)Call number: 658.45 BOV, ...

178.
Consumer behavior / By Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar. by
Edition: 12 ed.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2019
Availability: Items available for loan: P.D.U. Central Library (4)Call number: 658.8342 SCH, ... Not available: P.D.U. Central Library: Checked out (1).

179.
Consumer behavior : Buying, having, and being / By Michael R Solomon, Rosemary Polegato and Judith Lynne Zaichkowsky. by
Edition: 13.
Material type: Text Text; Format: large print
Publication details: Noida : Pearson, 2020
Availability: Items available for loan: P.D.U. Central Library (2)Call number: 658.8342 SOL, ...

180.
Global marketing / By Warren J Keegan, Mark C Green and Warren J Keegan. by
Edition: 9.
Material type: Text Text; Format: large print
Publication details: Uttar Pradesh : Pearson, 2019
Availability: Items available for loan: P.D.U. Central Library (2)Call number: 658.84 KEE, ...

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