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1.
Advertising and promotion an integrated marketing communications perrspective / By George E Belch, Michael A Belch and Keyoor Purani. by
Edition: 9th ed.
Material type: Text Text; Format: large print
Publication details: Chenaai : Mc Graw Hill, 2015
Availability: Items available for loan: P.D.U. Central Library (27)Call number: 658.2 BEL, ...

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2.
Advertising and promotion an integrated marketing communications perspective / By George E Belch, Michael A Belch and Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text; Format: large print
Publication details: Chennai : McGraw Hill, 2022
Availability: Items available for loan: P.D.U. Central Library (10)Call number: 659.1 BEL, ...

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