| 000 | 00767nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 61546 | ||
| 003 | CUHLIB | ||
| 005 | 20230524144831.0 | ||
| 008 | 200721s2019 ii d 000 u eng d | ||
| 020 | _a9789332542204 | ||
| 040 |
_aCUHLIB _cCUHLIB |
||
| 082 |
_a658.827 _bKEL |
||
| 100 | _aKeller, Kevin Lane,. | ||
| 245 |
_aStrategic brand management : _bBuilding, measuring, and managing brand equity / _cBy Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob. |
||
| 250 | _a4 ed. | ||
| 260 |
_aNoida : _bPearson, _c2019. |
||
| 300 |
_a586p. ; _c00 cm. |
||
| 650 | _aMANAGEMENT. | ||
| 700 |
_aParameswaran, Ambi M G, _eJt.Author. |
||
| 700 |
_aJacob, Isaac, _eJt.Author. |
||
| 901 |
_a40343 _b20200721000000.0 |
||
| 902 |
_a658.827 _bKEL |
||
| 999 |
_c11900 _d11900 |
||