000 00604nam a22002297a 4500
001 50916
003 CUHLIB
005 20230524144925.0
008 140912s2012 ii d 000 u eng d
040 _aCUHLIB
_cCUHLIB
082 _a658.827
_bDUT
100 _aDutta, Kirti.
245 _abrand management principles and practices /
_cBy Kirti Dutta.
250 _a1st Ed.
260 _aNew Delhi :
_bOxford University Press,
_c2012.
300 _a455p. ;
_c00 cm.
650 _aMANAGEMENT.
650 _aRETAIL.
901 _a13092
_b20140912000000.0
902 _a658.827
_bDUT
999 _c13156
_d13156