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| 001 | 54701 | ||
| 003 | CUHLIB | ||
| 005 | 20230524145332.0 | ||
| 008 | 151231s2015 xxk d 000 u eng d | ||
| 040 |
_aCUHLIB _cCUHLIB |
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| 082 |
_a659.1 _bADV |
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| 100 | _aMoriarty, Sandra. | ||
| 245 |
_aAdvertising and IMC : _bPrinciples and Practice / _cBy Sandra Moriarty, Nancy Mitchell and William Wells. |
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| 250 | _a10 ed. | ||
| 260 |
_aEssex : _bPearson Education Limited, _c2015. |
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| 300 |
_a669p. ; _c00 cm. |
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| 650 | _aManagement and public relations. | ||
| 700 |
_aMitchell, Nancy, _eJt.Author. |
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| 700 |
_aWells, William, _eJt.Author. |
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| 901 |
_a19990 _b20151231000000.0 |
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| 902 |
_a659.1 _bADV |
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_c19864 _d19864 |
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