| 000 | 00758nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 96864 | ||
| 003 | CUHLIB | ||
| 005 | 20230524145404.0 | ||
| 008 | 220602s2022 ii d 000 u eng d | ||
| 020 | _a9789354600807 | ||
| 040 |
_aCUHLIB _cCUHLIB |
||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion an integrated marketing communications perspective / _cBy George E Belch, Michael A Belch and Keyoor Purani. |
||
| 250 | _a12th ed. | ||
| 260 |
_aChennai : _bMcGraw Hill, _c2022. |
||
| 300 |
_aE-29p. ; _c00 cm. |
||
| 650 | _aManagement. | ||
| 700 |
_aBelch, Michael A, _eJt.Author. |
||
| 700 |
_aPurani, Keyoor, _eJt.Author. |
||
| 901 |
_a48018 _b20220602000000.0 |
||
| 902 |
_a659.1 _bBEL |
||
| 999 |
_c20598 _d20598 |
||