| 000 | 00713nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 44962 | ||
| 003 | CUHLIB | ||
| 005 | 20230524145520.0 | ||
| 008 | 130516s2004 xxu d 000 u eng d | ||
| 020 | _a9781578517749 | ||
| 040 |
_aCUHLIB _cCUHLIB |
||
| 082 |
_a658.827 _bHOL |
||
| 100 | _aHolt, Douglas B. | ||
| 245 |
_aHow brands become icons : _bThe principles of cultural branding / _cBy Douglas B Holt. |
||
| 250 | _a1st Ed. | ||
| 260 |
_aCambridge : _bHarvard University Press, _c2004. |
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| 300 |
_a265p. ; _c00 cm. |
||
| 650 | _aMANAGEMENT. | ||
| 650 | _aRETAIL. | ||
| 856 | 4 | _uhttp://www.worldcat.org/oclc/54415938 | |
| 901 |
_a5742 _b20130516000000.0 |
||
| 902 |
_a658.827 _bHOL |
||
| 999 |
_c23006 _d23006 |
||