| 000 | 00714nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 44959 | ||
| 003 | CUHLIB | ||
| 005 | 20230524145520.0 | ||
| 008 | 130516s1995 xxu d 000 u eng d | ||
| 020 | _a9780875844442 | ||
| 040 |
_aCUHLIB _cCUHLIB |
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| 082 |
_a658.8 _bCES |
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| 100 | _aCespedes, Frank V. | ||
| 245 |
_aConcurrent marketing : _bIntegrating product, sales, and service / _cBy Frank V Cespedes. |
||
| 250 | _a1st Ed. | ||
| 260 |
_aCambridge : _bHarvard University Press, _c1995. |
||
| 300 |
_a307p. ; _c00 cm. |
||
| 650 | _aMANAGEMENT. | ||
| 650 | _aRETAIL. | ||
| 856 | 4 | _uhttp://www.worldcat.org/oclc/32051681 | |
| 901 |
_a5743 _b20130516000000.0 |
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| 902 |
_a658.8 _bCES |
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| 999 |
_c23007 _d23007 |
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