000 00657nam a22002417a 4500
001 42643
003 CUHLIB
005 20230524145728.0
008 120929s2009 ii d 000 u eng d
020 _a9788120332591
040 _aCUHLIB
_cCUHLIB
082 _a658.8
_bGOV
100 _aGovindarajan, M.
245 _aMarketing management :
_bConcepts, cases, challenges and trends /
_cBy M Govindarajan.
250 _a2nd ed.
260 _aNew Delhi :
_bPHI Learning,
_c2009.
300 _a312p. ;
_c00 cm.
650 _aMANAGEMENT.
650 _aMARKETING MANAGEMENT.
901 _a0775
_b20120929000000.0
902 _a658.8
_bGOV
999 _c27453
_d27453