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001 | 42643 | ||
003 | CUHLIB | ||
005 | 20230524145728.0 | ||
008 | 120929s2009 ii d 000 u eng d | ||
020 | _a9788120332591 | ||
040 |
_aCUHLIB _cCUHLIB |
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082 |
_a658.8 _bGOV |
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100 | _aGovindarajan, M. | ||
245 |
_aMarketing management : _bConcepts, cases, challenges and trends / _cBy M Govindarajan. |
||
250 | _a2nd ed. | ||
260 |
_aNew Delhi : _bPHI Learning, _c2009. |
||
300 |
_a312p. ; _c00 cm. |
||
650 | _aMANAGEMENT. | ||
650 | _aMARKETING MANAGEMENT. | ||
901 |
_a0775 _b20120929000000.0 |
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902 |
_a658.8 _bGOV |
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