000 00779nam a22002537a 4500
001 42545
003 CUHLIB
005 20230524145735.0
008 120918s2010 xxu d 000 u eng d
020 _a9780470580141
040 _aCUHLIB
_cCUHLIB
082 _a658.8
_bREL
130 _aKellogg on marketing.
_lENG.
245 _aKellogg on marketing :
_bThe marketing faculty of the Kellogg School of Management.
250 _a2nd.
260 _aHoboken :
_bJohn Wiley,
_c2010.
300 _a426p. ;
_c00 cm.
650 _aMANAGEMENT.
650 _aKELLOGG - MARKETING, TYBOUT, ALICE M, CALDER, BOBBY J., KELLOGG SCHOOL OF MANAGEMENT.
700 _aTybout, Alice M & Calder, Bobby J,
_eEd.
901 _a1191
_b20120918000000.0
902 _a658.8
_bREL
999 _c27703
_d27703