| 000 | 00631nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 48472 | ||
| 003 | CUHLIB | ||
| 005 | 20230524145834.0 | ||
| 008 | 140403s2010 xxu d 000 u eng d | ||
| 040 |
_aCUHLIB _cCUHLIB |
||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion an integrated marketing communications perspective / _cBy George E Belch. |
||
| 250 | _a1st Ed. | ||
| 260 |
_aNew Yourk : _bMc Graw Hill, _c2010. |
||
| 300 |
_a1075p. ; _c00 cm. |
||
| 650 | _aMANAGEMENT. | ||
| 650 | _aRETAIL. | ||
| 901 |
_a11480 _b20140403000000.0 |
||
| 902 |
_a659.1 _bBEL |
||
| 999 |
_c29960 _d29960 |
||