000 00643nam a22002297a 4500
001 50012
003 CUHLIB
005 20230524145853.0
008 140630s2011 ii d 000 u eng d
040 _aCUHLIB
_cCUHLIB
082 _a658.8
_bPLE
100 _aPlessis, Erik du.
245 _aThe Branded mind what neuroscience really tells us about the puzzle of the brain and the brand /
_cBy Erik du Plessis.
250 _a1st Ed.
260 _aNew Delhi :
_bKogPage,
_c2011.
300 _a251p. ;
_c00 cm.
650 _aMANAGEMENT.
650 _aRETAIL.
901 _a12465
_b20140630000000.0
902 _a658.8
_bPLE
999 _c30818
_d30818