000 00779nam a22002657a 4500
001 42575
003 CUHLIB
005 20230524144737.0
008 120924s2009 xxu d 000 u eng d
020 _a9780415443272
040 _aCUHLIB
_cCUHLIB
082 _a658.827
_bHED
100 _aHeding, Tilde.
245 _aBrand management :
_bResearch, theory and practice /
_cBy Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre.
250 _a1st Ed.
260 _aNew York :
_bRoutledge,
_c2009.
300 _a267p. ;
_c00 cm.
650 _aMANAGEMENT.
650 _aBRAND MANAGEMENT, RESEARCH.
700 _aKnudtzen, Charlotte F,
_eJt.Author.
700 _aBjerre, Mogens,
_eJt.Author.
901 _a2746
_b20120924000000.0
902 _a658.827
_bHED
999 _c9963
_d9963