Advertising and promotion an integrated marketing communications perrspective /
Belch, George E.
Advertising and promotion an integrated marketing communications perrspective / By George E Belch, Michael A Belch and Keyoor Purani. - 9th ed. - Chenaai : Mc Graw Hill, 2015. - 1016p. ; 00 cm.
9781259026850
MANAGEMENT.
RETAIL.
658.2 / BEL
Advertising and promotion an integrated marketing communications perrspective / By George E Belch, Michael A Belch and Keyoor Purani. - 9th ed. - Chenaai : Mc Graw Hill, 2015. - 1016p. ; 00 cm.
9781259026850
MANAGEMENT.
RETAIL.
658.2 / BEL